National Geographic is seeking an experienced manager to oversee strategic and creative social campaigns for Nat Geo titles and editorial content on YouTube. A successful candidate will be responsible for managing the scheduling, planning, agency relationships, and original content production for YouTube. Additionally, they’ll have an eye towards how to best utilize the platform, tell diverse stories, integrate consumer products and affiliates, optimize advertising, and enhance the content on other social platforms.
We are looking for a passionate video strategist who has experience in ideating, creating, and marketing social video/YouTube content as well as managing agencies, internal team relationships and busy timelines. Excelling in this role requires a knowledge of what is trending/current on social [with an eye toward YouTube], an aptitude for developing insights-driven global strategies, a deep and current knowledge of the platform's offerings, how to best utilize influencers, a keen eye for compelling and innovative content and creative, and excellent project management skills. They will also need to be comfortable creating and presenting decks across the team, department and to leadership.
Responsibilities
Channel Management & Optimization
Support management and growth on all YouTube accounts: NatGeo, NatGeoAnimals, NatGeoKids, NatGeo Español.
Manage digital agencies supporting YouTube and other marketing priorities.
Work closely with affiliates and media teams to monetize our content and offerings.
Maintain standard operating procedures, guidelines, and policy documentation for key stakeholders and partners.
Creative Strategy
Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the YouTube platform.
Evolve tactics throughout each campaign/project as new data emerges.
Review, edit and provide feedback for Nat Geo YouTube Original shows.
Partner closely with the development and marketing team to create high impact and conversation-driving Nat Geo YouTube content and campaigns.
Execute sponsorship campaigns and paid media efforts running across brand channels, and contribute to proactive packaging and ideation to increase revenue.
Communication & Collaboration
Communicate YouTube strategy, platform updates, and best practices to peers, leadership, and other internal stakeholders.
Partner with YouTube to identify new opportunities and develop innovative activations.
Collaborate with the broader marketing title teams on talent social training, digital activations and paid media creative, influencer activations etc.
Foster and build excellent working relationships with key internal stakeholders in editorial, communications, marketing, and channel teams across Nat Geo and Disney.
Analysis and Reporting
Develop and own goals and performance metrics for YouTube.
Monitor regularly to understand effectiveness of strategy and creative, making recommendations based on analytics and reporting.
Support finance teams with revenue forecasting, route ad hoc requests and inquiries from centralized data and analytics teams.
Basic Qualifications
5+ years social media experience, with at least 3+ directly managing YouTube channels and content.
Creative, proactive, and independent thinking, with a strong solutions-oriented mindset.
Self-starter with a strong bias for action.
Ability to prioritize, multi-task and meet deadlines.
Effective communication skills in both verbal and written form.
Ability to build and manage interpersonal relationships.
Extreme attention to detail.
Proficiency with Microsoft Outlook, Word, Excel, Keynote, PowerPoint and Google Suite.
Proficiency with project management tools, such as Airtable, Asana, etc.
Experience leading creative content development and production.
Experience with social media content management and reporting systems.
Papa Johns is looking for a full-time, energetic and dedicated Assistant General Manager to join our team. As the Assistant General Manager, you will oversee day-to-day operations of the restaurant, ensuring profitability, quality, customer satisfaction, and employee development...
We are looking for an Administrator to join our growing team!The facility Administrator is responsible for directing the overall operation... ...is responsible for establishing a clear direction for the nursing home, including the application and the implementation of...
...to improve the health of America's workforce, one patient at a time. Join us at Concentra and see how your clinical competency and compassion... ...difference in the lives of the patients you serve. The Medical Support Specialist (MSS) is responsible for performing routine...
**Job Title**Intern**Job Description Summary**Our Summer Interns will be paid hourly and work up to 40 hours per week during this program. Interns will... ...least two (2) years completed toward bachelor's degree- Legal authorization to work in U.S. (Visa sponsorship...
...Qantas, SHEIN and many more with fully integrated solutions to manage everything from business accounts, payments, spend management... ...ambitious work of your career, join us. About The Team The Product team at Airwallex is a group of passionate builders and problem...