Producer/Editor, Social Media Job at Red Bull, Santa Monica, CA

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  • Red Bull
  • Santa Monica, CA

Job Description

The Producer/Editor for TikTok is a trend-savvy and creative individual responsible for producing and editing captivating video content specifically for the TikTok platform. They will leverage their expertise in short-form video storytelling and editing techniques to create engaging and shareable content that resonates with the target audience and aligns with the brand's voice and objectives. This role involves repurposing archival footage and generating new content, collaborating with social media strategists, and other stakeholders to ensure content is optimized for TikTok's unique environment and contributes to overall social media engagement and growth. 

The producer/editor will create daily content TikTok platforms, focusing on our USA Channels (Red Bull USA TikTok) and global vertical channels (Red Bull Gaming, Red Bull Dance, Red Bull Music, Red Bull Motorsports, etc). 

They will blend their production and editing skills to bring concepts to life, ensuring content is optimized for each platform, aligns with Red Bull brand objectives, and resonates with the target audience. This role involves collaborating with the programming & channels team and external partners to produce high-quality, attention-grabbing content that drives engagement and brand awareness. 

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • Conceptualize, plan, and execute the production of video content specifically for TikTok, incorporating trending challenges, sounds, and effects.

    Repurpose archival footage, breathing new life into existing content through creative editing and TikTok-specific adaptations.

    Capture and edit new footage, incorporating music, sound effects, graphics, and other elements to enhance visual appeal and storytelling.

    Optimize content for TikTok's format, ensuring videos are concise, attention-grabbing, and tailored to the platform's algorithm.

    Export and deliver final videos in various formats suitable for different social media platforms.

    Utilize platform-specific tools and editing techniques to maximize content reach and engagement.

    Collaborate effectively with the social media team, sharing ideas and providing creative input.

    Work with external partners, such as creators, to produce collaborative content.

    Create templates and guidelines to ensure consistency and efficiency.

  • Support the executional project team with expertise in social content creation, platform tools and best practices.

    Support the Santa Monica channels team with ideation, execution.

    Coordinate with the Production Management Team on budget tracking, invoice payment and vendor management.

  • Communicate clearly and effectively with team members and stakeholders, providing updates on project progress.

    Provide regular updates on project status and progress to senior management.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Bachelor's degree in Film, Television, Communications, or a related field. 
  • 2+ years of experience in video production and editing, with a focus on short-form content for social media. 
  • Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics tools. 
  • Strong understanding of social media platforms and audience behavior. 
  • Portfolio showcasing creative and engaging short-form video content. 
  • Excellent creative and technical skills in video production and editing. 
  • Strong understanding of visual storytelling and pacing for short-form content. 
  • Ability to adapt to a fast-paced and ever-changing social media landscape. 
  • Attention to detail and commitment to delivering high-quality work. 
  • Passion for TikTok and a drive to create content that resonates with audiences. 
  • Must be fluent in English, additional language skills an advantage 
  • Travel 30-40%
  • Permanent
  • Benefits eligible

Job Tags

Permanent employment, Full time,

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