Digital marketing manager Job at Arts United of Greater Fort Wayne, Inc., Fort Wayne, IN

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  • Arts United of Greater Fort Wayne, Inc.
  • Fort Wayne, IN

Job Description

Classification : 40-hour work week, non-exempt employee, reports to the Vice President of Community Development.

Job Summary : The Digital Marketing Manager is a creative, data-driven, and excellent online communicator. Specializing in social media, digital advertising, and content creation, this position is critical to optimizing Arts United’s digital strategy to deliver mission-focused messaging in alignment with multiple brand standards. This role requires a high level of collaboration, strong project management skills, a deep understanding of digital marketing tools and analytics platforms, and the ability to lead multi-channel campaigns.

Position Roles and Responsibilities

  • Plan, implement, and monitor performance outcomes of digital marketing campaigns, including web, SEO/SEM, email, social media, and other opportunities as they arise
  • Create and manage content for Arts United’s digital communication efforts
  • Collaborate with the Community Development Division to support digital fundraising and/or stewardship efforts (Giving Tuesday, digital donor newsletters, stewardship videos, etc.)
  • Collaborate with the Operations Division and ArtsTix Box Office to promote venue rentals and activities occurring within the venues
  • Manage Arts United’s Google Ad Grants account
  • Enhance Arts United brands’ social media presence across all digital channels, including Facebook, LinkedIn, and Instagram
  • Utilize Arts United’s multiple brands, including Arts United, Arts Campus Fort Wayne, and venue-specific brands as appropriate to optimize impact
  • Support the planning and implementation of community events hosted by Arts United

Position Qualifications

  • Degree or certification in marketing, digital media, or related field preferred
  • Proven working experience in digital marketing
  • In-depth knowledge of current digital trends
  • Working knowledge of website analytics tools
  • Experience in optimizing Google Adwords Campaigns
  • Familiarity with using Adobe Creative Cloud programs, especially Illustrator, Photoshop, Lightroom Classic, and Premiere Pro
  • Photography, videography, and editing skills are strongly desired

Desired Skills

  • Strong project management, time management, and organizational skills
  • Ability to work independently while adhering to deadlines
  • Strong analytical skills and data-driven thinking
  • Excellent written, verbal, and communication skills
  • Strong sense of creativity, imagination, and innovation
  • Excellent interpersonal skills and the ability to collaborate across functional teams

Compensation: Starting salary range is $45,000 - $50,000. Compensation includes a generous benefits package including a fun and flexible work environment, health insurance, an employee assistance program, 401(k) account, and paid vacation, holiday, and sick leave.

Job Tags

Holiday work, Full time, Work experience placement, Flexible hours,

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