Job Description
Description This is a remote position based in the continental United States Are you a data-driven professional with a knack for transforming complex datasets into actionable business insights? MASA is looking for a
Business Intelligence Analyst to monitor, evaluate, and report on the performance of marketing and sales initiatives, driving strategies that optimize results and fuel business growth.
About Us MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at
What You Will Do Reporting to our Sr. Director of Business and Sales Operations, you’ll collaborate with marketing and sales stakeholders to analyze data across direct-to-consumer channels, uncover trends, and develop insights that inform decision-making. Your expertise in creating dashboards, designing tests, and delivering visualizations will help ensure data-driven strategies that improve marketing and sales performance.
Your main responsibilities will include:
Data Analysis & Insights Generation - Compile and analyze datasets from marketing channels (Direct Mail, Digital, TV) and sales channels (Field & Inside Sales, e-commerce).
- Identify trends and actionable insights to enhance campaign performance, targeting, and customer segmentation.
- Develop performance metrics and create dashboards to track KPIs like ROI, customer acquisition cost, and engagement metrics.
Testing & Experimentation - Design statistically valid tests, including A/B and multivariate tests, to evaluate campaign strategies.
- Analyze test results to deliver clear, actionable recommendations for optimization.
Cross-Functional Collaboration - Partner with marketing, product, and sales teams to align analysis with business objectives.
- Present insights and recommendations to stakeholders at all levels, using tools like Tableau and Power BI for compelling visualizations.
Campaign Optimization & Reporting - Continuously monitor and optimize campaign performance, providing real-time adjustments for improved outcomes.
- Create advanced reports in Excel and integrate data sources into holistic dashboards for a comprehensive view of marketing efforts.
What You Bring - Bachelor’s degree in Business Administration, Finance, Data Analytics, or a related field (MBA or relevant certifications preferred).
- 4-6+ years of experience in business or marketing analytics, emphasizing data-driven decision-making.
- Strong analytical abilities with a track record of translating data into actionable insights.
- Expertise in Power BI, Microsoft Dynamics, and Excel (including VBA, Power Query, and advanced modeling).
- Excellent communication skills to present complex information clearly to non-technical stakeholders.
- Ability to design and manage dashboards and reports, focusing on marketing and sales metrics.
What We Will Provide You - Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
- An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation. #corp
Job Tags
Temporary work, Remote job,